Women in Bus and Coach initiative announces inaugural Board of Directors

Credit: Women in Bus and Coach

In a significant move towards advancing gender diversity in the transport industry, the Women in Bus and Coach Initiative (WiBC) has announced that it has appointed its first-ever Board of Directors. This milestone appointment brings together a diverse group of industry leaders committed to promoting inclusivity within the bus, coach and community transport sector.

The newly formed board represents a blend of accomplished women professionals and male allies renowned for their leadership and dedication to gender equality in transportation. Their collective expertise spans various critical areas such as operations, safety, policy, advocacy, finance, marketing and technology, reflecting the multifaceted nature of the sector.

Louise Cheeseman, Chair of the Women in Bus and Coach Initiative, expressed excitement about the appointment, stating, “I’m thrilled to welcome such a distinguished group of leaders to our board. Their collective expertise and passion for fostering diversity and inclusion will undoubtedly drive meaningful progress in our industry.”

The composition of the board underscores WiBC’s commitment to amplifying the voices of women professionals within the transportation sector. By leveraging their insights and networks, the board aims to implement initiatives that empower women, eliminate barriers to entry, as well as promote equal opportunities for all.

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Kerri Cheek, founding Director of the Women in Bus and Coach initiative, emphasised the organisation’s mission, stating, “We want women, whatever their background, to have equal access to a career in the industry and a workplace designed around their needs.”

The board’s responsibilities include overseeing WiBC’s strategic direction, leading initiatives to address gender disparities and serving as advocates for diversity and inclusion within the transport community.

WiBC has extended its gratitude to the appointed professionals, supporters and founding corporate sponsors who have made this initiative possible. Together, WiBC aims to create a more inclusive and representative transport service that empowers professionals regardless of gender or background.