TIER reveals e-scooter demand hotspots during first year of London trial

Posted: 1 June 2022 | | No comments yet

Ahead of the upcoming one-year anniversary of London’s e-scooter trial, TIER reveals the seven most popular e-scooter destinations for its customers, as well as the positive impact micro-mobility has had on their mental health.

TIER reveals e-scooter demand hotspots during first year of London trial

New data from micro-mobility operator TIER Mobility has revealed that the most popular e-scooter destinations for its customers during the first year of the London e-scooter trial are: Garrick Street, Belvedere Road, Trafalgar Square, Hammersmith Apollo, Shepherd’s Bush Station and South Kensington.

These popular parking areas cover the city’s most famous tourist destinations, including the London Eye, Natural History and Victoria and Albert Museums, Covent Garden and the National Gallery. As the city bounced back from the COVID-19 lockdowns, e-scooters have provided both tourists and residents with a sustainable, active and socially distanced alternative mode of transport to navigate and enjoy the re-opening of the UK capital.

Furthermore, a survey carried out in partnership with Opinium has found that 42 per cent of Londoners have said that using micro-mobility has had a positive impact on their mental health, and 45 per cent of Londoners have said that using micro-mobility has helped them reduce their carbon footprint.

Initially available to ride in Canary Wharf, Tower Hamlets, Ealing, Hammersmith and Fulham, Richmond, and Kensington and Chelsea, the first year of the e-scooter trial saw TIER expand its coverage as part of London’s e-scooter trial to Westminster, Camden, Lambeth, Southwark and London. The micro-mobility operator also expanded its e-bike operations to Islington and Hammersmith and Fulham – providing green, active transport for Londoners in more boroughs.

TfL announces extension of London e-scooter trial to November 2022

In May 2022, Transport for London extended the e-scooter trial until the end of November, allowing local authorities to continue to explore how e-scooters can play a role in a sustainable transport network.

Georgia Yexley, General Manager for UK and Ireland said: “E-scooters have great potential to provide London with a sustainable and active alternative form of travel – and we’re extremely proud that TIER was given the incredible opportunity to serve the city’s residents and tourists. As we continue our operations across the city, we’re excited for what the remainder of the trial brings – including making shared and public transport more sustainable, safe, inclusive and accessible for all.”

In the last year, TIER has invested in its e-scooter technology to manufacture its safest and most accessible vehicle to date – fitted with upgraded indicators with 360° visibility, independent brakes, grippy handlebars and wider, larger tyres.

As part of its commitment to improve transit equity, TIER partnered with Bikeworks to offer free e-scooter training sessions designed for and delivered by women. Following joint research into women’s barriers to public transport, the bespoke women-targeted sessions were carried out across London – with a total of seven training sessions held since April 2022.