Keolis unveils new focus on shared, sustainable mobility
The public transport operator, Keolis, has unveiled a new brand strategy to become a specialist in everyday shared mobility.
Credit: Keolis Group Twitter
The rebrand is due to what Keolis is calling ‘the third mobility revolution’ which combines ‘mass transit’ modes (train, metro, tram) with the car but with a new style in use: shared, connected and possibly even autonomous transport.
“In light of the third mobility revolution, Keolis is renewing itself to involve territories, passengers and its employees in a more sustainable and, in a word, more human mobility,” said Jean-Pierre Farandou, President of the Keolis Group.
Keolis has said that with the public transport market shifting to include individual specific mobility needs, the company will now be focusing on more personalised mobility services.
Furthermore, with digital solutions enabling a new mobility experience that is faster, simpler and better adapted to the needs of individuals, as well as new players (such as private hire companies, car manufacturers) starting to compete with the traditional operators of the mobility market, the operator is pursuing its development in new forms of mobility.
Thanks to Keolis’ partnerships with innovative companies such as NAVYA and LeCab, the Group has gradually integrated these innovations into its core business in line with its strategic vision of future mobility, embodied in the model CASE:
- Connected: connecting vehicles to Wi-Fi to optimise mobility services and make the journey more enjoyable; connecting the vehicles with each other, in a multimodal vision, to provide new modes, new routes, and optimise quality of service; connecting passengers to simplify the customer experience thanks to digital applications which guide them throughout their journey
- Autonomous: autonomisation creates new mobility solutions that are safer, more reliable and more economical
- Shared: tomorrow’s mobility will be ‘on demand’ thanks to a shared vehicle offer with a high quality of service, to fight against solo driving
- Electric: tomorrow’s mobility is, by definition, sustainable mobility, using clean energy.
To find out more, see Eurotransport Issue 4 2017 where Keolis has provided a more in-depth article about their current experience with the Navya shuttles and what Keolis expects the future to hold for autonomous vehicles.