Beryl launches first phase of new bike-share scheme in Brighton and Hove

Further bikes, e-bikes and bays will be added to the scheme incrementally throughout 2023, eventually comprising 780 vehicles and over 100 bays as it expands to become truly city-wide. This first phase of the scheme will act as an introduction, allowing people to try the vehicles and get used to the simple-to-use app and hiring system. 

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“We’re truly excited to be working in partnership with Brighton and Hove City Council and launching our service in one of the country’s most progressive and vibrant cities,” said Phil Ellis, CEO and Co-founder of Beryl. “We hope that, from the launch of the first phase later this month, the scheme will encourage as many people as possible to switch to more sustainable transport.”

Councillor Jamie Lloyd, Member of the Environment, Transport and Sustainability Committee, said: “What a fantastic way to start the spring. The Beryl BTN bikes look fantastic and I can’t wait to see people using them. This new look scheme will take cycle hire in the city to a new level with e-bikes and new bays. Cycling is a great way to get around Brighton and Hove, but not everyone has the space to store their own bike. The e-bikes will also make it easier to navigate some of the city’s steeper roads.”

Beryl also designs and assembles its own products and technology in the UK, contributing to the national industry by creating jobs, apprenticeships and opportunities and maintains the company’s autonomy over the quality and durability of its products. It also removes the need for mass transportation from abroad, reducing its carbon footprint.