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MaaS: Bringing systematic change to mobility

Founder and CEO of MaaS Global Ltd, Sampo Hietanen, discusses what Mobility-as-a-Service could mean for the future of mobility, and examines what is needed to build the basis of a successful and sustainable mobility ecosystem.

One of MaaS’ most important missions is to build an ecosystem and emphasise collaboration between actors on the field to form a bigger entity that, together, can start a change in the system”

 

Mobility-as-a-Service (MaaS) is different in how it approaches everything regarding mobility – from sustainability to accessibility and data-sharing. In order for the industry to deliver it effectively and efficiently, it has to have a strong basis, and that requires a lot of groundwork. Right now, one of MaaS’ most important missions is to build an ecosystem and emphasise collaboration between actors on the field to form a bigger entity that, together, can start a change in the system. And this group of transport service providers, MaaS operators and cities must listen to each other, and the users must be ready to change and constantly improve in order to grow the market.