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Solent Transport

 

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Navigating the marketing challenges of multi-city Mobility‑as-a-Service platforms

4 September 2023 | By

Charles Nichols, Marketing Communications Manager at Solent Transport, takes the time to consider one of the most overlooked aspects of MaaS app development: marketing and promotion. Here, he explains the importance of managing customer expectations and ensuring success through effective MaaS marketing, and highlights that the responsibility to educate users…

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In-Depth Focus: Mobility-as-a-Service

31 May 2023 | By

Intelligent Transport Issue 2 2023’s Mobility-as-a-Service In-Depth Focus features articles from Solent Transport and Calypso Networks Association discussing the importance of managing customer expectations and ensuring success through effective MaaS marketing and how ticketing options for Mobility-as-a-Service need to integrate fully with existing public transport offers or they risk derailing…

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Intelligent Transport Issue 2 2023

30 May 2023 | By

In Issue 2 2023 of Intelligent Transport, we feature exclusive content from leading industry experts and thought leaders discussing: forming prosperous communities through improved transport equity; revolutionising transport and empowering operators with smart ticketing; marketing MaaS to improve awareness and increase adoption; and plenty more.

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Considering the future of mobility

15 December 2022 | By

For Intelligent Transport, a panel of public transport experts have come together to share their thoughts on what they think the future of mobility may look like, as well as offer their predictions on what they expect the most significant trend to impact the industry will be in the next…

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Intelligent Transport Issue 3 2022

13 September 2022 | By

In the latest issue of Intelligent Transport, we feature exclusive content from leading industry experts and thought leaders discussing: what the future of mobility may look like; how e-mobility can drive a more sustainable transport industry forward; and why on-demand and Demand-Responsive Transport should be a key part of urban…