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In-Depth Focus: Mobility-as-a-Service

Intelligent Transport Issue 2 2023’s Mobility-as-a-Service In-Depth Focus features articles from Solent Transport and Calypso Networks Association discussing the importance of managing customer expectations and ensuring success through effective MaaS marketing and how ticketing options for Mobility-as-a-Service need to integrate fully with existing public transport offers or they risk derailing growth.

Mobility as a service

Included in this Mobility-as-a-Service In-Depth Focus, which was first published in Issue 2 2023:

  • Navigating the marketing challenges of multi-city Mobility‑as-a-Service platforms
    Charles Nichols, Marketing Communications Manager at Solent Transport, takes the time to consider one of the most overlooked aspects of MaaS app development: marketing and promotion. Here, he explains the importance of managing customer expectations and ensuring success through effective MaaS marketing, and highlights that the responsibility to educate users and promote the app must sit with the creators, instead of relying on natural interest.
  • How to avoid denial of service and truly deliver MaaS for all
    For the third instalment in an exclusive series published in partnership with Calypso Networks Association (CNA), Philippe Vappereau, General Manager at CNA, explores how ticketing options for Mobility-as-a-Service need to integrate fully with existing public transport offers or they risk derailing growth by excluding passengers.

Download and read now!