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Charles Nichols - Solent Transport



Navigating the marketing challenges of multi-city Mobility‑as-a-Service platforms

4 September 2023 | By

Charles Nichols, Marketing Communications Manager at Solent Transport, takes the time to consider one of the most overlooked aspects of MaaS app development: marketing and promotion. Here, he explains the importance of managing customer expectations and ensuring success through effective MaaS marketing, and highlights that the responsibility to educate users…