The journey to Account Based Ticketing
Six recommendations for optimising your Account Based Ticketing (ABT) strategy.
How choosing the right ABT partner can help you future-proof your ticketing investments, reduce deployment timelines and costs, and lay the foundations for Mobility as a Service (MaaS).
Across the world, transport stakeholders are collaborating to build sustainable cities of the future. As part of this overarching effort, many are looking to implement flexible, convenient transport ticketing as a way to influence sustainable travel habits among local populations. As part of their ticketing roadmaps, many forward-looking authorities and operators are deploying Account Based Ticketing. This increases convenience by allowing travellers to access services without buying a ticket in advance, and ensures that travellers always pay for the ‘best value’ fare available. To help authorities and operators deliver these benefits for citizens, this whitepaper outlines six key recommendations for any organisation looking to deploy ABT.