Case study: rapid deployment of Account Based Ticketing on mobile

Posted: 25 January 2021 | | No comments yet

ACT and trentbarton have co-created a new Account Based Ticketing mobile app to make bus travel even simpler and more convenient.

Multi-award-winning bus operator, trentbarton, has migrated its mango smartcard scheme to a new Account Based Ticketing mobile app. The new scheme gives customers ‘scan-on’ and ‘scan off’ convenience for bus travel, with ‘best value’ fares guaranteed for every journey.

Co-creating the mango mobile solution with ACT, trentbarton decided to build the updated, all-digital mango scheme using Account Based Ticketing technology from ACT.

Tom Morgan, Group Commercial Director at trentbarton, says, “ACT had the most advanced ABT capabilities we had seen out-of-the-box, but we were even more impressed by their smart ticketing knowledge, and their willingness to cocreate the mobile ticketing solution with us. The ACT project team quickly understood our vision for delivering even simpler, more convenient travel experiences with the mobile app, and they helped us get from planning to go live within a few short months.”

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