Adapting ticketing to a changing world
How can transport operators respond to changing work and travel patterns, alleviate concerns over COVID-19 and bring passengers back to public transport?
The pandemic has forced us to rethink the way we work, socialise and travel. The impacts on many businesses will be felt for years to come. We have seen that companies with robust technology in place were able to quickly adapt to a new way of working and evolve their products and services to meet the changing needs of their customers.
During this time, transport operators have continued to serve society, ensuring key workers can get to work, citizens can access essential services and the transport infrastructure remains poised to scale back up as we start to get back to relative normality.
Encouraging citizens to return to public transport will be paramount – through a ticketing service that supports flexible working patterns, is easy to use, and reduces the risk of coming into contact with COVID-19.
To help transport authorities and operators adapt their ticketing for the new normal, this whitepaper discusses how Account Based Ticketing on mobile can support flexible working patterns and give passengers more confidence to travel.