FREENOW sets new standard for sustainability in mobility sector

Posted: 30 May 2024 | | No comments yet

FREENOW is advancing towards net zero emissions with science-based targets, having achieved 46% of trips using zero-emission or hybrid vehicles and saving 2,067 tonnes of CO2 through its multi-mobility offerings.

FREENOW sets new standard for sustainability in mobility sector

Credit: FREE NOW

FREENOW has announced it is making notable strides towards becoming a net zero platform. The company has established science-based near-term targets to ensure its greenhouse gases (GHG) emissions reduction strategies align with industry standards. This plan follows an extensive assessment of FREENOW’s activities to minimise its emissions footprint.

Over the past year, 46% of all FREENOW trips have been conducted using zero-emission vehicles (ZEV) or hybrid taxis and private hire vehicles (PHV). The number of zero-emission taxis and PHVs increased by 34% in 2023 compared to the previous year. The app now offers a large selection of electric options in major cities such as London and Dublin.

FREENOW’s expanded multi-mobility offering supports its sustainability mission. 78% of all shared vehicle trips, including e-scooters, e-mopeds, e-bikes and car-sharing, used zero-emission vehicles. This effort resulted in a total savings of 2,067 tonnes of CO2 through electric shared vehicles available on the FREENOW app.

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FREENOW is focused on sustainable growth by adopting a fully accountable and proactive approach, emphasising concrete actions, initiatives and investments that drive significant change. These initiatives include partnerships to assist drivers in transitioning to ZEVs and gaining access to charging infrastructure. The company also offers financial incentives and organizes ZEV roadshows and events to educate and connect drivers with partners and experts.

With validated targets from the Science Based Targets initiative (SBTi), FREENOW is committed to prioritising GHG emissions reductions. By 2030, the company aims to cut indirect GHG emissions associated with the generation of electricity, heat, or steam that FREENOW purchases or consumes by 42% from a 2021 base year. Additionally, FREENOW pledges to reduce the GHG emissions in its value chain by 52% per service kilometre, focusing on marketplace rides and similar services within the same timeframe.

Felix Brand, Chief Strategy Officer of FREENOW, said: : “At FREENOW, we strongly believe in sustainable mobility as a key pillar for cities development, through pollution and congestion reduction. In the face of urgent environmental challenges, our commitment to sustainable practices and operations stands as the cornerstone of our journey in the mobility industry. We are delighted to announce that in 2024 our near term science-based targets have been approved, marking a significant milestone in our efforts to reducing our carbon footprint and contributing to a sustainable future.”

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