UTA launches new digital fare payment system with Transit app

Posted: 10 March 2023 | | No comments yet

As part of a new partnership, Utah Transit Authority has launched a new digital fare payment system, enabling riders to plan trips, track their ride in real-time and purchase fares all within the Transit app.

UTA launches new digital fare payment system with Transit app

Utah Transit Authority (UTA) has announced the launch of a new digital fare payment system with Masabi and the Transit app. Now, riders are able to use Transit to plan trips and pay for services across the agency’s network of more than 120 routes and a 1,400-mile service area comprising buses, commuter and light rail, on-demand transit and tram services.

UTA riders can purchase fares in Transit, create an account and enter their credit card information to purchase a ticket. When they are ready to ride, customers can activate their ticket and show it to the operator when boarding.

By enabling passengers to plan, track and pay for their ride in one app, UTA is providing customers with a reliable and intuitive service at every step of the journey. Through this partnership, a single app enables a seamless multimodal experience.

The Transit app is downloadable from the App Store and Google Play, and UTA riders will be able to purchase and use all of the agency’s fare products, including monthly passes and group travel. For the first time, Transit has also added support for origin-destination fares, enabling riders to use the app to purchase tickets for FrontRunner, UTA’s commuter train.

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UTA joins more than 35 agencies that make it easier for riders to use their services by offering a best-in-class ticketing and app experience with both the companies. The service is available to agencies of all sizes and can be deployed as a stand-alone app or alongside existing mobile ticketing options. 

“UTA is very excited about the new mobile ticketing feature now available in the Transit app,” said Jerry Van Wie, UTA’s Fare Systems Program Manager. “The Transit app is used nationwide and integrates with many different fare systems in the industry. The app provides a one-stop shop, allowing our customers, many of whom are already using the Transit app, to use mobile ticketing to plan their trips and then pay their fare all on the same app.”

David Block-Schachter, Chief Business Officer at Transit, said: “Since 2019, UTA passengers have relied on Transit to find their next trip and track their ride in real-time. In 2021, we also launched an on-demand micro-transit integration with UTA. Adding the ability to buy transit fares is another big step towards giving riders everything they need in one app.”