HumanForest launches new discounted concession scheme

Credit: HumanForest

HumanForest has announced that it has launched its Friends of the Forest concession scheme to make its e-bikes more accessible. Available to all students, NHS staff and emergency service workers, millions across London will qualify to benefit from the 20 per cent discount on all HumanForest rides and purchased minute bundles.

Whilst Friends of the Forest is inclusive of mature students, HumanForest identifies value in introducing sustainable travel options to the average student aged between 18-22. It hopes that these students will be a catalyst for further behavioural change among their peers, given their greater engagement and proactiveness regarding the environment and climate change.

In addition, HumanForest is also offering its 20 per cent discount to NHS staff and emergency service workers in recognition of their hard work and the support they provide to the community. Partnering with individual NHS trusts across London is also an active and positive step towards the trust’s commitment to reaching net zero carbon by 2040, being the world’s first health service to make such a pledge.

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All those eligible for the Friends of the Forest scheme often experience high levels of stress and intense working hours, so HumanForest hopes that this discount will allow them to enjoy the benefits of getting outside and participating in active travel to alleviate stress.

Charlotte Pepperell, Interim Head of Partnerships at HumanForest, said: “Community is a huge part of the mission at HumanForest, so we’re proud to be able to provide a way in which to support students and key workers. With the cost-of-living-crisis making people consider their daily spending more and more, it’s crucial that we continue to make sustainable travel affordable to make a real impact in our urban environment.”

A spokesperson for The Royal Marsden NHS Foundation Trust said: “We are delighted to host a HumanForest Green Bay on our Sutton site. It will offer our staff the opportunity to access this green and efficient mode of transport to and from the train station, made even more accessible by HumanForest’s Friends of the Forest 20 per cent discount off all rides for key workers.”