Voi announces measures to encourage people to replace cars with a bike

Credit: Voi Technology

For Cycle to Work Day on 4 August 2022, Voi Technology is urging those who regularly drive to leave their car, jump on a bike and help create permanent change in cities to help tackle the climate crisis.

Voi’s e-bike schemes have been helping communities make the switch to micro-mobility, especially as 67 per cent of people in the UK commute by car. Moreover, with over a quarter of UK emissions coming from transport, the resulted air pollution continues to be the biggest environmental threat with around 36,000 deaths a year attributed to long-term exposure.

In order to help more people make that important switch away from driving to more sustainable modes of transport, Voi is offering new e-bike riders 15 minutes of free riding time on Cycle to Work Day, with the discount code CYCLE2WORK, which is valid from 3 August until 14 August 2022.

Currently, available in Cambridge, Peterborough and Kettering, and with a planned launch in Liverpool in late 2022, Voi’s e-bike scheme has seen nearly 23,000 unique riders adopting this carbon-neutral way of getting around, clocking up nearly 300,000 kilometres since 2021. In that short space of time, its e-bikes have helped replace around 50,000 car journeys and supported these communities in creating a greener, healthier and better places to live.

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While beneficial to the environment, cycling has also proven to have important other socio-economic benefits to society. Information shared by Cycling UK academics, who studied the cost-benefit analysis of cycling in Copenhagen to decide whether or not to build new cycling infrastructure, shows that cars cost society and private individuals six times more than cycling.

Other recent research by Transport for London has revealed that more sustainable travel, such as cycling, can positively contribute to the local economy by helping increase retail spending by nearly a third. Overall, Cycle UK puts the figure cyclists contribute to the UK economy at around £520 million.

In addition to the free rides, there is also a PAYG service and Day and Month Passes that allow riders to take an unlimited number of rides at a fixed rate. Discounts are also available for students, NHS staff, emergency service workers, military personnel and veterans, and those on a low-income via the ‘Voi 4’ discount scheme.