HumanForest launches new scheme to encourage sustainable wellbeing
HumanForest has launched a new ‘Challenges Scheme’ to raise awareness amongst its riders about the wider impact that their cycling is having on the environment, as well as their mental and physical health.
Following the launch of its TreeCoin loyalty scheme in November 2021, HumanForest has announced that it is using the same software to launch its new ‘Challenges Scheme’. The first challenge – the ‘CO2 Saver’ – will take place from 17 January to 23 January 2022, in collaboration with StriveCloud, to encourage riders to avoid emitting 1kg of CO2 by riding its e-bikes.
Through its first set of challenges, HumanForest aims to raise awareness amongst its riders about the wider impact that their cycling is having on the environment, as well as their mental and physical health. By opting into these challenges, each rider will be able to monitor the amount of CO2 that they have saved from being emitted, the hours that they have spent outdoors and the amount of energy that they have burned through cycling.
With three categories to participate in – ‘CO2 Saver’, ‘Outside Rider’ and ‘Energy Burner’ – winners will be rewarded with TreeCoins within their HumanForest app. The winner of the first challenge will receive 10 free TreeCoins – with one TreeCoin equating to one minute extra free riding for the user.
The next two categories will be launched over the course of early 2022 with different goals and prizes. By staggering the challenges and switching up the rewards, HumanForest hopes to maintain the riders’ drive to participate while also bringing to life the different ways that cycling is beneficial to riders and the environment.
Michael Stewart, Co-Founder and Head of Marketing at HumanForest, said: “This is a great way to start the new year. We have built a fun and creative way to show our Treenions how their mobility decisions directly impact both their health, and the air quality of our beautiful city. We believe that these challenges are a fresh way to bring to life the positive social impact that we, as a community, are having through HumanForest! The aim of the scheme is to encourage HumanForest riders to understand the great impact that their transport decisions are having on both themselves and the environment that they live in.”
Collectively, the CO2 saved during these challenges by users choosing to cycle instead of using carbon emitting forms of transport will contribute to HumanForest’s goal of avoiding up to 20 tonnes of carbon from being released into London’s air in a week – equivalent to the amount of CO2 consumed by all the trees in St James’ Park in one year.