HumanForest launches loyalty scheme to encourage use of sustainable e-bikes

London-based shared e-bike provider HumanForest has announced the launch of its new ‘TreeCoin Loyalty Programme’, which allows all users to earn ‘TreeCoins’ based on the amount of miles that they ride. TreeCoins can then be exchanged for extra free minutes riding on HumanForest e-bikes. 

The concept is based on the simple idea that riding one mile on a HumanForest e-bike prevents the same amount of CO₂ being released into the atmosphere that one average sized tree captures in one day. For every five miles that a user rides (and five trees of CO₂ saved), users earn one TreeCoin. One TreeCoin equates to one minute extra free riding for the user.

By introducing the loyalty programme, HumanForest is hoping to demonstrate that making sustainable lifestyle choices does not need to come at a price. Instead, by choosing to move around in low carbon ways, both people and the planet can benefit. 

Commenting on the scheme, Michael Stewart, Co-Founder and Head of Marketing at HumanForest, said: “TreeCoins are not just a reward for HumanForest users, they are a form of education. We want every Londoner to know the positive impact that they can have on our city.”