First Bus pilots bus booking service in Bristol

Bus operator First Bus has launched what has been described as a UK first and a “pioneering” booking system in response to coronavirus and passenger concerns about using public transport.

Bookings can be made up to seven days in advance via the Book My Bus Ride website (live from 18:00 BST 27 July) with the aim to allow passengers to better plan their journeys without having to worry about limited capacity due to social distancing.

“Here in the West of England we are pioneering new ways of travelling by bus to make it the smartest way to move around the region,” said Managing Director of First West of England, James Freeman.

“By introducing ‘Book my bus ride’ to selected routes in Bristol, Bath and Thornbury, we aim to reassure customers that they can secure a space on their chosen journey.

“The initiative is in its early stages and, if successful, we hope to integrate the advanced booking technology into the First Bus mobile app, as well as the onboard ticketing software, to revolutionise both the customer and driver experience.”

The initiative has been launched in partnership with the West of England Combined Authority (WECA). “This is a terrific new service which will help people know they can rely on the bus and give them more reasons to leave their car at home,” commented West of England Mayor, Tim Bowles.

“I’m determined to keep our region moving and make sure the West of England leads the country on using technology to improve our public transport – giving people greater choice and flexibility in how they travel.”