Mobility-as-a-Service In-Depth Focus – Issue #4 2019
In this supplement, find out how the quickening integration of urban mobility services is creating a more seamless experience for customers.
Included in this In-Depth Focus:
- Wearing your fare
Robin O’Hara, Executive Officer in charge of TAP Customer Experience at LA Metro, tells Intelligent Transport how the operator is piloting wearable fare media for its customers, and how an extension of the pilot could have ease-of-access benefits across various user demographics.
- Bringing Nordic mobility together
Trond Hovland, CEO at ITS Norway, explains how the project to create a region-wide enabler platform for mobility in the Nordics – the Nordic Mobility Innovation platform (NMIP) – is bringing together data sources and attempting to lower the barrier to entry for regional MaaS.
- Expert Panel
Considering the various steps that transport operators, authorities and mobility providers need to take to make MaaS schemes successful, how important is it that they get payment integration right, and should it take priority?