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Passenger experience at the forefront of innovation

Posted: 5 July 2022 | | No comments yet

Access to key data insights during passenger journeys can support transport operators in offering the passenger a safer, improved experience which is fostered by well informed, proactive station staff. Find out more from Nomad Digital about its project – in partnership with with Dynamic Crowd Measurement – to provide intelligent, real-time insights.

Creating an enhanced passenger experience around and on-board buses and trains to ensure that journeys are both enjoyable and seamless can be fundamental to rail operators when attracting passengers to return to public transport as the world comes out of the COVID-19 pandemic.

Access to key data insights during journeys to provide intelligence on occupancy, density and sentiment at stations, on platforms and in train carriages (and even buses) can offer the passenger a safer, improved experience which is fostered by well informed, proactive station staff.

To address this market requirement, Nomad Digital, together with Dynamic Crowd Measurement, have completed a successful first-of-a-kind (FOAK) innovation project to provide intelligent, real-time insights.

The project, funded by the Department of Transport (DfT) in partnership with Innovate UK, has created a solution that utilises existing on-board and station CCTV installations. The solution provides operators with passenger density and flow information, as well as the capability to determine passenger mood and sentiment, a unique development within the market.

Helping to manage passenger and crowd density activities on buses, trains and on platforms is a key benefit for operators; however, this solution also analyses how messages are perceived by travellers, aiding operators in making more informed decisions, particularly if passengers are becoming distressed throughout their journey and quick reactions are necessary.

Providing passengers and staff with a real-time, live viewpoint of possible congestion can allow an early reaction and informed decisions to be made before a situation arises, therefore improving passenger satisfaction and helping to reduce congestion with the potential of also avoiding train delays.

To discover more about how this innovation drives value from real-time data, please see the video at the top of this page.