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Glimble: Arriva Group’s answer to the delivery of MaaS

Mobility just got more interconnected with the launch of ‘glimble by Arriva’ in the Netherlands – a new MaaS app that allows passengers to plan, book and pay for multiple modes, with multiple operators, wherever they want to travel throughout the whole country. Anne Hettinga, Arriva Group Board Member and Managing Director for The Netherlands, tells Intelligent Transport more.

Glimble: Arriva Group’s answer to the delivery of MaaS

Credit: Arriva Group

Customers want easier journeys, and this includes being able to seamlessly connect across more than one mode of transport. This kind of interconnected mobility is essential to make public transport the easy choice and grow passenger numbers as societies recover from the pandemic. At Arriva Group, our recently commissioned research showed that, in the wake of COVID-19, more people than ever before are using active travel options, like walking and cycling, and combining them with new emerging micro-mobility solutions – such as e-scooters – especially for the first and last mile of their journeys. Now that COVID-19-related restrictions are lifting and people are returning to offices and leisure activities, people will want to explore all of the modes of transport available to them when planning and booking a journey. 

Incorporating the first and last mile into journey planning offers a great opportunity to encourage the uptake of shared mobility”

Mobility-as-a-Service (MaaS) provides exactly this solution and is changing the way that travel is consumed in cities which have access to an active MaaS solution. MaaS provides ease and convenience for consumers and encourages the use of public transport by giving access to full mobility solutions. It can bring together all transport options, including active travel, on‑demand taxi services, shared car and bike schemes, new micro‑mobility modes (such as e-scooters) and traditional public transport options, such as rail, tram, bus or ferry.  Today’s travellers are all about door-to-door convenience and not just about station-to station, so incorporating the first and last mile into journey planning offers a great opportunity to encourage the uptake of shared mobility.

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