German ride-sharing MOIA joins the MaaS Alliance
Posted: 17 February 2020 | Sam Mehmet (Intelligent Transport)
MOIA is said to be a major acquisition for the MaaS Alliance, which, since it foundation in 2015, has grown to 96 members from Europe, North America and Asia-Pacific regions.
MOIA offers ridesharing services via its mobile application. It is based on a dynamic pooling algorithm that assigns the user an existing trip in fractions of a second. Pooling aims to reduce private transport, improve road infrastructure efficiency, and prevent unnecessary emissions.
With major locations in Berlin and Hamburg, MOIA develops mobility services and works in partnership with cities and local public transport operators. MOIA supplements a city’s existing mobility options by positioning itself between public transport and taxi.
“We are very excited to welcome MOIA on board” said Jacob Bangsgaard, President of the MaaS Alliance and ERTICO’s CEO. “MOIA represents a valuable partner in developing new shared mobility solutions to reduce congestion and air pollution in cities. As a part of MaaS we need innovative mobility, such as MOIA, that are more convenient for the users and sustainable for the society as a whole.”
MOIA has been in public operation in Hannover since summer 2018, covering the entire urban area with 80 vehicles. In April 2019, MOIA launched its ridesharing service in Hamburg operating 320 vehicles. This fleet is expected to grow up to 500 vehicles employing approximately 1,500 drivers in Hamburg.
By Joining the MaaS Alliance, MOIA reportedly wants to contribute to a radical shift in how people move in cities, complementing public transport and other mobility services to create incentive for citizens to give up private cars.
“We support the approach of a joint, open-interface and non-discriminatory mobility platform. The MaaS Alliance is the perfect partner for us to drive this goal forward in Europe. With our experience as the mobility service provider of the Volkswagen Group and hosting one of the largest ridepooling projects in Europe, we will further contribute the MaaS Alliance,” said MOIA CEO, Robert Henrich.