Moovit and FREE NOW partner to offer integrated mobility services in Italy
The partnership will see users able to book a FREE NOW taxi in connection with public transport options detailed in the Moovit app, offering truly integrated travel options.
Moovit has integrated with FREE NOW to provide its taxi-hailing services as part of its urban mobility app for users in Italy.
Riders will be able to access the 4,500 fleet of FREE NOW taxis across Milan, Turin, Naples, Catania, Palermo and Cagilari.
If a user decides to book the taxi service, they tap a button within Moovit to be led to the FREE NOW app.
“This is an agreement that marks a new era for Italian mobility,” explains Samuel Sed Piazza, directors of Moovit’s European partnerships. “For the first time, public transport and taxis coexist in the same app. All Moovit users will have the city at their fingertips: whatever their destination, they can easily reach it with their smartphone, even on a Free Now taxi.”
The two partners say it is ease of use, transparency and immediacy that characterise the collaboration between the two apps: Moovit is the most used app in the world, for those who want to travel by public transport. The app is translated into 45 languages and is present in over 200 Italian cities and over 2,800 on a global scale, where it has over 480 million users.
By combining public data provided by transport companies and local authorities with live information provided by the travel community, Moovit offers users a snapshot of public transport along with the best route to follow for travel.
FREE NOW (formerly mytaxi) is the first taxi app in the world, establishing a direct link between passengers and taxi drivers. It has over 14 million passengers and 100,000 taxi drivers, operating in over 100 European cities, seven of which are in Italy.