Enfield Council invests in first- and last-mile journeys with Beryl

Posted: 14 June 2019 | | No comments yet

British urban cycling brand Beryl has announced that the hybrid bike share scheme will initially see 350 bikes rolled out in Enfield by the end of June 2019. 

Enfield Council invests in first- and last-mile journeys

Those in the North London borough will be able to hire a Beryl Bike through the Beryl app, available for download on the App Store for iOS, and the Google Play Store for Android users. The bikes can be picked up and dropped off in marked ‘Beryl Bays’ that have been selected and approved in conjunction with the Enfield Council, to ensure the scheme is in line with the needs of the community. Initial locations will include transport hubs such as Enfield Chase train station and Arnos Grove tube station, as well as the entrance to parks such as Broomfield Park.

Riders will have a payment choice of Pay-As-You-Ride (£1 unlock fee + 5p per minute), Minute Bundles (no unlock fee and bundles starting at 100 minutes for £5) or Day Passes (24 hours of unlimited riding for £12). Once their ride is complete, users simply close the lock on the bike to complete their ride and make it available for the next person to use.

The three-speed gear bike, has a step-through design suitable for riders from 4’11” to 6’5”. They are also fitted with the company’s patented Laserlight Technology, combining a bright, dynamo-powered white light with a green laser projection, visible at night. This allows riders to be seen in blind spots and forewarn pedestrians that they’re on the road, when riding in the dark.

Through the custom-built reporting dashboard, Beryl will be able to provide Enfield Council with valuable insights from the data generated by the bikes. This will help local authorities plan and grow their cycling infrastructure, based on accurate journey data.

The introduction of Beryl bikes to Enfield on the 28th of June, precedes London Climate Action Week (1st-8th July) where Londoners are encouraged to explore clean energy solutions and zero-emissions transport.

Enfield Council’s Cabinet Member for Environment and Sustainability, Cllr Guney Dogan, said: “We are committed to providing affordable access to bikes for short rides across Enfield and are extremely pleased to have launched with the innovative Beryl bike share scheme. Indeed, it’s another first for Enfield, as we are the first London borough to officially partner with Beryl.

“By providing cost effective cycling options along with secure cycle hubs and plenty of bike parking opportunities alongside the network of lanes, Enfield Council hopes many more people will make cycling their healthy and accessible transportation choice for those short trips around the borough.”

Phil Ellis, Beryl CEO, said: “Beryl is looking forward to providing bike share services across Enfield, enabling more people to use cycling for everyday journeys or the first- and last-mile section of their commute. It is a privilege to partner with a London borough that is committed to getting more people cycling, and tackling the environmental and health challenges that come with reliance on cars. We look forward to continuing this partnership and bringing the Beryl Bike Share scheme to North London.”