The Mayor’s Active Travel Innovation Challenge announces winner
Streets across London are being transformed to encourage walking and cycling in an effort to reduce congestion, pollution and health risks.
The Mayor’s Active Travel Innovation Challenge, which was launched to encourage technology firms to develop solutions for social and environmental problems that the capital was facing, has selected Go Jauntly, a discovery and wayfinding app for walking, as the winner.
The app enables people to enjoy self-guided routes with directions, photos and facts along the way, encouraging active travel which is key to tackling some of the issues facing London, including congestion, poor air quality and poor health caused by inactivity.
As part of the pilot, Go Jauntly will receive a grant and will create two TfL Walk London routes, the Thames Path and Capital Ring, which reach Wimbledon Park to Greenwich, allowing people to walk self-guided routes and discover new areas. Additional features will also be added to the platform, enhancing the walking experience and making it easier for customers to identify their nearest station.
Lilli Matson, Director of Transport Strategy at TfL, said: “Go Jauntly will help make it more appealing for people to enjoy and discover new parts of London on foot as part of their commute or for fun. Walking is an easy and affordable way for Londoners to integrate more physical activity into their daily lives and get around.”
The Mayor’s Active Travel Innovation Challenge asked a number of start-ups and small businesses to develop solutions that could help make walking more attractive, could remove some of the barriers that prevent people from walking and could provide better data to help shape transport policy. Two finalists, ‘Go Jauntly’ and ‘T-Kartor: Legible London’, were chosen, following a competitive process.
Will Norman, London’s Walking and Cycling Commissioner, said: “Walking is a fantastic way to get around London and Go Jauntly makes it simpler to explore your local area and beyond. I’m delighted that the app is developing new routes across the capital, as getting more Londoners to walk regularly is essential for the health and future prosperity of our city.”
Earlier this year, TfL and the Mayor announced their ambition to make London the world’s most walkable city, with 1 million extra walking trips taking place each day by 2024. The Walking Action Plan sets out how London will become a city where walking, for those that can, is the most obvious, enjoyable and attractive means of travel for all short trips.
Hana Sutch, co-Founder of Go Jauntly, said: “We are ecstatic to have won the ‘Active Travel Civic Innovation Challenge’. As a self-funded and social impact start-up, opportunities such as these are instrumental. It will really propel our innovation forward and we can’t wait to start working collaboratively with TfL to shape the future of walking in London through our app.”