BMW Group maintains focus on enhancing future mobility services

The BMW Group has purchased Sixt SE’s stake in car-sharing service DriveNow, continuing its development into a customer-centric mobility company.

BMW’s NOW Mobility Services, DriveNow, ReachNow, ParkNow and ChargeNow, offer customers sustainable mobility solutions from a single source. The acquisition of the Sixt shares is a logical next step for the future, and follows the purchase of Parkmobile LLC in January 2018, which made BMW a leading provider of digital solutions.

“We have achieved extraordinary success with DriveNow over the past seven years,” said Peter Schwarzenbauer, Member of the Board of Management at BMW AG. “Our aim is to win 100 million customers for our premium mobility services by 2025. With DriveNow as a wholly-owned subsidiary, we have all options for continued strategic development of our services. Our experience with mobility services supports our development of future autonomous, electrified and connected fleets.”

DriveNow, the car-sharing joint venture, was founded in 2011 and is comprised of more than 6,000 vehicles which are already being used by more than 1 million customers in 13 European cities.

“In 2017 our customers drove over 8 million km with the DriveNow electric fleet – that is equivalent to driving round the globe more than 200 times on electric power,” said DriveNow Managing Director, Sebastian Hofelich. “DriveNow not only reduces traffic and improves the parking situation in urban areas, but it is also supporting the breakthrough of electromobility.”

Separate to DriveNow, BMW Group and Sixt will continue their partnership through delivery of BMW and MINI vehicles for the Sixt fleet. BMW will continue to work towards creating a better quality of life in urban areas through its mobility offering.