World’s first global bike share data feed is launched
A company dedicated to mobilising complex mobility data, Ito World, have launched a global bike sharing data feed – the first product that provides a commercially available, global bike-sharing data set as a single feed.
Ito World works with bike scheme operators around the world, such as Santander Cycles in London and Citi Bike in New York, to consolidate public bike share data and show the locations of the bikes and docking stations in real time. Their mobility data platform, which is well-suited to accommodate a variety of data formats, automatically authenticates and standardises the data sets. It then delivers a single aggregated feed, for which the appropriate license agreements are already in place, that customers can easily integrate into their mobility solutions.
Commenting on the popularity of bike sharing schemes and his ambition for the new platform, Johan Herrlin, CEO at Ito World, stated: “The global bike sharing phenomenon is showing no sign of putting on the brakes, and the UK’s cycling culture, in particular, is booming. Since the launch of Vélib’ in Paris 10 years ago, the topic of urban mobility has become much more ubiquitous. We believe that in the future, bike sharing will be one of the key parts in a smart, fully-connected transportation network that transforms how people move around a city.
“We hope that our global bike share data feed will help make it easier to connect potential users with bike share schemes around the world, ultimately getting more people on two wheels.”
Promoting the bike share option
The global bike share data feed will help cities and bike share operators promote the existence, location, and availability of their schemes, encouraging greater use and adoption. It will encourage bike share options to be front-of-mind when users plan their journeys, helping to make all schemes easily accessible to all. The product represents a big step forward in making bike sharing a more integral and integrated form of mobility, both for citizens and visitors in cities across the globe.
Bike share schemes are proliferating in communities around the world and are becoming an important part of the urban transportation solution. Public bike sharing schemes now operate in over 1,175 cities with 2,294,600 bikes on the streets. In the UK, 17 towns and cities operate public bike sharing schemes with another five in development. The bike share data feed is the first non-public transport product to be launched by Ito World and forms the start of the company’s non-public transport mobility data product line.
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