Brightline unveils new digital experience

Credit: Brightline

Brightline – the provider of modern, eco-friendly, intercity rail in the U.S. – has unveiled a new digital experience for guests featuring a re-designed website and native mobile app available for iOS and Android devices.

The enhanced guest journey is driven by a cutting-edge back-end system, modern and intuitive design, and multiple additional upgraded features. Introduced ahead of expanded service connecting Miami and Orlando, the new digital journey transforms the booking process into a fast, dependable and frictionless system. 

“Our new web and app platform is part of a technological evolution that provides seamless connectivity, personalised experiences, and convenient and efficient travel through the state,” shares Kevin T. McAuliffe, Chief Technology and Digital Innovation Officer for Brightline. “These enhancements are designed to connect the guest’s digital experience with their on-board and in-station guest experience that our brand is known and loved for.”

All guest information, including tickets and monthly passes, will automatically be migrated to the new system to ensure a seamless experience.

Credit: Brightline

Key features of the new Brightline digital experience include:

• A new design based on guest feedback – drawing on insights from hundreds of guest studies and over 1,000 hours of design research, an intuitive interface has been crafted, making it easier than ever to book the Brightline journey
• New native app and re-designed website – the refined architecture will offer guests an entirely new look that feels more intuitive, with native iOS and Android prompts within the app
• Speed to book – the new Brightline native app will ensure lightning-fast performance, reliability and added security. The new seamless booking experience allows guests to book their ticket in half the clicks compared to the previous process
• Offline ticketing – one feature of Brightline’s native app is ticket accessibility, and it is now available offline. Guests no longer need to worry about being connected to Wi-Fi to scan their tickets. Simply book a ticket in advance, and the mobile app will be ready and accessible whenever and wherever needed.