Kinetic’s new programme to drive diversity in Tasmania’s bus industry
Kinetic’s Women Up Front programme aims to attract talented women to become bus drivers, empowering individuals from diverse backgrounds and providing them with the necessary training to excel in the transport sector.
Kinetic has announced that it is driving diversity within its workforce and the industry with the launch of its Women Up Front trainee bus driver programme in Tasmania. A group of 12 talented women have been recruited as the programme’s first wave, set to revolutionise public transport across the state.
Kinetic aims to attract more women to the bus industry by empowering individuals from diverse backgrounds who possess the right attitude and community focus. This is the first time the programme has been introduced in Tasmania, following its success in Queensland in 2022.
Increasing the visibility of women in the bus industry inspires young girls to pursue their career aspirations without limitations. By serving as role models, women in the industry challenge stereotypes and encourage future generations to consider new careers.
The Women Up Front programme has already attracted over 100 women to Kinetic’s workforce across Australia in 2023, encouraging people to embark on a transport career. Kinetic covers the cost of the license upgrade, making it more accessible for women to enter the profession as licensed bus drivers.
Drew Freeman, Kinetic’s General Manager in Tasmania, said: “We’re proud that today women make up almost a third of our workforce in Tasmania, however our ambition is to have that rise to 50% across our entire business by 2030. We know this is not going to be easy, but we are deeply committed to it.”
The Women Up Front programme begins with information days and driving assessments. Successful candidates are paid from the start and undergo a comprehensive six-week training programme, including classroom and on-road instruction. They have the opportunity to obtain a Medium Rigid (MR) license, State Driving Authority, and enrol in a 12-month training programme to earn a nationally recognised qualification, Certificate III in Driving Operations – Bus.
Kinetic seeks candidates based on attitude rather than prior bus driving experience, requiring a car driver’s license and a positive mindset. The company provides hands-on training to equip candidates with the necessary skills and support to become confident and qualified bus drivers.
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