Metrolinx and OPTA launch passenger accessibility campaign

Posted: 23 March 2022 | | No comments yet

With a combination of digital and station signage, social media posts and web updates, Metrolinx and OPTA will promote transit accessibility to encourage customers across Ontario to consider the needs of those with mobility constraints.

Metrolinx launches accessibility campaign on GO Transit and UP Express

Credit: Metrolinx

Metrolinx has announced that it is joining forces with the Ontario Public Transit Association (OPTA) to raise awareness around accessibility on transit. Through the EnAbling Change campaign – which launched across GO Transit and UP Express services on 21 March 2022 – OPTA and transit agency partners across the province are raising awareness of transit accessibility features, encouraging customers to consider the needs of others and promoting compliance with Ontario’s accessibility standards.

Metrolinx accessibility campaign

Credit: Metrolinx

The campaign is driven by the transit agency’s firm belief that public transit is for everyone and that getting around via GO Transit or UP Express should be equitable for people of all needs – including those travelling with a cane, support animal or even without any assistance.

In order to ensure that the messaging and visuals on the campaign materials are appropriate and clear, advisory committees on accessibility across the province were consulted, including Metrolinx’s Accessibility Advisory Committee (AAC).

The EnAbling Change campaign is being spearheaded by OPTA, a member-driven trade organisation whose objective is to raise awareness of the importance of public transit to communities, social inclusion, environmental sustainability and the economy.

Metrolink passenger accessibility campaign

Credit: Metrolinx

Metrolinx is committed to making GO Transit and UP Express easy to use for everyone by striving to offer accessible trains, buses and stations, along with trained staff to help customers with disabilities to use services independently or with a support person.

There are currently four stations on the GO network that are not accessible, and work continues on the improvements needed to make these stations accessible. 

In most cases, station improvements are being delivered as part of the GO Expansion capital programme. As the expansion programme continues to evolve, project scope and timelines are subject to change.