MaaS and the future of urban mobility: placing public transport at the centre of MaaS

Supported by:

16 October 2018

Supported by:

16 October 2018


MaaS is the concept that users can utilise whichever mobility service is most efficient for a journey, across public and private modes, planning and paying seamlessly based on what and how much they use.

MaaS promises to help move people away from private car ownership, reducing congestion and making our cities better places to live and move around.

The MaaS vision of being able to offer a single interface for cross-mode travel, often for a subscription payment model is a highly attractive one. However, as with all technology, the devil lies in the detail, and the difference between vision and actually delivering is considerable.

This webinar looked at the different approaches to MaaS currently being proposed and discusses the various benefits these offer and the challenges they face. The greatest issue facing MaaS today is how do cities take the first step in reaching this vision. Topics covered include:

  • An overview of MaaS and the current state of the market
  • Comparing subscription and Account Based MaaS offerings
  • Debating who should provide a MaaS offering, public or private entities
  • Providing real-world examples of MaaS from around the globe including Kisio’s PlanBookTicket and Transit App
  • An outline of the benefits of SDK integration for connecting services
  • An outline of the role MaaS will play in the future of public transit
  • Offer a step-by-step process for evolving current solutions into a MaaS offering
  • Findings from the Landor Links Annual Survey of Mobility as a Service


Jonathan Donovan, CPO, Masabi



Stephen Miller, Communications Lead, Transit



Laurent Leca, Chief Product Officer, Kisio – Digital Solutions



Beate Kubitz, Author, Annual Survey of Mobility as a Service 2018 and Director of Policy and Communications for TravelSpirit

2 responses to “MaaS and the future of urban mobility: placing public transport at the centre of MaaS”

  1. Laura Sylvester says:

    Thank you to everyone who was able to attend today. The on-demand version will be available within 24 hours. Should you have any questions, please leave them in the comments below.

  2. Laura Sylvester says:

    Hi Everyone,

    I am pleased to let you know that the recording of this webinar is now available to watch on-demand.

    Should you have any feedback, please let us know below in the comments.

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