Trust in transport: improving the traveller experience with real-time planning and incentives
In these uncertain times, one of the keys to bringing travellers back on board public transport is rebuilding trust. Riders need to trust that the transport systems they’ve relied upon in the past are still safe, dependable and efficient.
In this webinar, Moovit’s Frank Kopas discussed how agencies can utilise apps as rider engagement tools and gain insights to improve operational plans. Cubic’s Robert Sprogis provided an overview of how municipalities, transport agencies and operators, and large businesses can leverage rewards and incentives to manage travel behaviour and passenger loads. Cubic’s Bonnie Crawford also provided use cases for marrying the rich rider and operational data for improved traveller experiences.
KEY LEARNING POINTS:
With an overview of the impact of public transit declines due to stay-at-home orders and COVID-19 based on public transit index scores globally, this webinar will:
- Explain how transit agencies can earn and instil trust with their travellers
- Explore how apps can provide data, even as habitual travel behaviour has changed to adaptive situational-based behaviour
- Provide understanding of how communicating information effectively can instil trust and drive ridership increases
- Explain how using incentive programmes can drive riders back to transport and drive changes in traveller behaviour.
Robert Sprogis, Product Unit Senior Director, Cubic Interactive
Robert has worked directly in mobile since 2003 where he started building games on J2ME and BREW operating systems. To put that into perspective the very first iPhone was released in 2007 and the concept of what we know as an app today was not launched until 2008. Robert is a self-proclaimed product guy, having started two of his own mobile startups. He worked for AT&T, VZW and T-Mobile-backed mobile payment startup Softcard, and, just prior to joining Cubic, ran mobile payments at CVS Health where he also sat on the board of directors for mobile wallet provider MCX. Robert graduated with honours, holding a dual degree Bachelor’s in Journalism and Political Science from Northeastern University, received a certificate from Duke University – The Fuqua School of Business in Executive Leadership and is PMP certified.
Frank Kopas, Vice President of Worldwide Sales, Moovit
Frank Kopas is Vice President of Worldwide Sales at Moovit, a leading Mobility as a Service (MaaS) solutions company and developer of the world’s #1 urban mobility app. Kopas joined Moovit in September 2018, and brings 25 years of strategic and operational sales management experience in the enterprise software and Software-as-a-Service (SaaS) industries to his role at Moovit. He oversees the company’s global Sales organization, which currently has staff in Europe, the Middle East, Asia-Pacific and the Americas.
Prior to Moovit, Kopas was General Manager of the Americas at Aconex, a SaaS company providing collaboration solutions to the global engineering and construction market. He joined Aconex in 2012. The company went public in 2014, and was acquired by Oracle for $1.2 billion in March 2018. Prior to Aconex, Kopas spent seven years as Senior Vice President of Sales at Trilogy, the world’s leading privately held provider of enterprise business applications to Global 2000 companies. Kopas earned an M.B.A. degree from Ohio State University and a B.S.E.E. degree with Distinction from the University of Kentucky.
Bonnie Crawford, Senior Product Unit Director, Cubic NextApp
Bonnie Crawford is the Senior Product Unit Director of NextApp part of Cubic’s new Transportation Platform organization. She also oversees Cubic’s strategic partnership with Moovit.
Bonnie joins Cubic following several years leading the Client & Product Delivery organization at moovel, a Daimler & BMW joint venture in the Mobility space. She’s been in the tech industry her entire career, leading global teams for GE & Viewpoint (a Trimble Global company) with a focus on opening new markets, developing world-class products, and building customer success and services groups that help clients leverage technology to address challenges they face in the global marketplace.
Bonnie has a BA in Political Science from Lewis & Clark College and resides in Portland, OR.