100,000 rides completed on Beryl bikes
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Posted: 10 February 2020 | Sam Mehmet (Intelligent Transport)
23 per cent of riders reportedly stated that they would have travelled by car had they not cycled with Beryl, in an end of trip survey – amounting to 23,000 avoided car journeys.
British bike share provider, Beryl, has reached 100,000 rides completed across its schemes in the United Kingdom.
Beryl’s service first launched in Bournemouth and Poole in June 2019, and was then introduced to City of London, Hereford and Hackney. The scheme plans to continue to grow in the coming months, expanding to Watford, Norwich and New York’s Staten Island.
The certified B-Corp organisation has held events and activities encouraging active travel across their locations, including a free week of travel around Christmas time in Hereford as well as a free 24-hour day pass to cycle in London.
During Hereford Free Week, in partnership with Herefordshire Council and sponsored by the Department for Transport, Beryl saw 3,800 trips completed. This rise in ridership represented a 60 per cent increase in average daily cycle trips for Hereford, according to the 2011 census data, taking the mode share for cycling from an average of four per cent to seven per cent.
Beryl CEO, Phil Ellis said: “It’s been a fantastic eight months for Beryl and we’re delighted to have hit a significant milestone in such a short space of time. We’re finding that every day new customers are adopting cycling as a sustainable form of transport for short journeys. We’re excited about what’s to come in the next few months as we launch in new cities, develop more partnerships and welcome some warmer weather!”
Beryl Founder, Emily Brooke MBE, added: “The team has worked incredibly hard to achieve this and it’s a major milestone after a few short months of having our bikes on-street. As we prepare to take our service into more cities as well as overseas, it’s amazing to have this display of engagement and enjoyment from our riders across the UK!”
Mobility Services, Sustainable Urban Transport, Traffic Management
Emily Brooke MBE, Phil Ellis