Lime launches safety initiatives in Tel Aviv

Posted: 16 December 2019 |

Lime has launched two new safety initiatives in Tel Aviv: an online safety portal and an open call for safety innovation proposals from local Israeli start-ups.  

Lime launches safety initiatives in Tel Aviv

In an effort to provide Tel Aviv riders with quicker and easier access to all relevant safety information, Lime has launched a safety portal on its website, offering everything from safe riding tips and educational information to proper parking practices and details on where to purchase discounted scooter helmets. 

“Our new Safety Portal will bring a wealth of information right to riders’ fingertips,” said Nick Shapiro, Vice President and Global Head of Trust and Safety at Lime. “We know riders are often curious about how to ride safely and where to find a quality, affordable helmet, so we’re glad to provide this information in an easily-accessible way.”

The launch of the safety portal follows the announcement of a reduced-price helmet partnership with U.S. based Bern in August 2019, as well as similar partnerships with helmet manufacturers and distributors globally. 

Lime has issued a request for proposals from Tel Aviv-area businesses to help promote innovative safety advancements through new, locally sourced technology. Submissions will reportedly be judged by a panel of industry experts in the fields of safety and technology, with the best ideas to be funded by Lime through to implementation.

“We’re excited to hear from the many innovative businesses in Tel Aviv to help drive forward the latest technology in this area,” said Yaniv Goder, General Manager for Israel at Lime. “Lime works closely with the City of Tel Aviv to create the safest possible experience for riders and the larger community, and we believe this step will help significantly in these efforts.”

Locally-informed innovation is said to be important in a city like Tel Aviv, whose micromobility riders have been shown to span a wide demographic range. According to Lime, the city has become one of its top-performing markets, with citizens from all walks of life  depending on its services to dodge daily congestion.