Arriva to bring demand responsive transport service to Watford

Posted: 26 November 2019 |

The Arriva Watford contract will last four years, with the option of a two-year extension. The service aims to reduce the need for private car ownership and provide a more environmentally friendly way to travel.

Arriva to bring demand responsive transport service to Watford

Arriva has signed a new contract with Watford Borough Council to introduce a digital demand responsive transport (DRT) service to the town from March 2020. 

Alistair Hands, Commercial Director, said: “We’re delighted to be working with Watford, who should be applauded for their forward-looking approach to addressing connectivity issues. We’re in conversation with a number of other local authorities and interested third parties to explore the role that DRT can play as part of the mix in encouraging uptake of public transport.”

This is the fourth DRT service Arriva has introduced in the UK since 2017 and builds on existing operations in Liverpool and Leicester. It will form part of Watford council’s wider strategy to develop an integrated approach to improving sustainable transport options throughout the town, which also includes a bike hire scheme.

The new service aims to improve connectivity between Watford Junction and local points of interest including Watford town centre, Croxley business park and the major tourist attraction of Warner Brother Studios, home of the Harry Potter studio tour.

Seven buses, that can seat up to 15 people each, will be introduced within a defined operating zone. Journey prices will range from £1 to £2.50 per mile with weekly passes available too.

The buses are said to be fully accessible, with front kerbside double door access and a low-level fold-out wheelchair ramp – passengers can pre-register as a wheelchair user. Journeys can be booked via a smartphone app using technology provided by ioki, the on-demand mobility business.

Elected Mayor of Watford, Peter Taylor, said: “Introducing new, greener ways to travel around the town is one of my top priorities. I am delighted to be announcing a demand responsive bus scheme for Watford and am confident that ArrivaClick will be a real success in our town, offering a great alternative to the car. I am looking forward to welcoming the first buses to Watford and joining local people next year in using them to get around.”