Research shows ArrivaClick is increasing public transport use
A survey of ArrivaClick customers shows that the service is encouraging the switch from single use vehicles to public transport.
Photo credit: ArrivaClick.
A survey of almost 1,400 ArrivaClick customers in Merseyside has found the service is encouraging more people to use public transport, with 40 per cent of customers having switched to the service from sole ridership cars and taxis helping to support the goal of more sustainable travel.
One year into operation, the number of app downloads in Merseyside is now up to 27,000 and growing by 1,000 every week.
A separate ArrivaClick service, which has been in operation in Leicestershire for three months, is showing similar trends with 5,000 people having downloaded the app so far, growing by 700 each week.
Asiya Jelani, Business Development Director for Demand Responsive Transport (DRT) in the UK, said: “People want more convenient and flexible ways to travel. These figures show that DRT has an important role to play in getting more people out of private cars and taxis, and onto public transport. We’re in conversations with a number of partners on where we might introduce ArrivaClick next.”
Arriva signed a five-year contract to connect New Lubbesthorpe, a significant new housing development in the East Midlands, with Leicester. The service is exceeding passenger growth forecasts with 3,500 journey requests being made each week.
ArrivaClick Merseyside has expanded its fleet to 25 vehicles and an average of 7,500 journey requests are being made each week.
In addition, a local authority-funded ArrivaClick service has been introduced in Speke in Merseyside – the first time public funding has been used to fund a digitally enabled DRT service in the UK.
Asiya Jelani continued: “We believe the ArrivaClick model has an important role to play in blending publicly and privately funded bus services together. The ArrivaClick model offers greater flexibility than a linear bus service and can cover a wider operating area with competitive operating costs. It can play a key role in connecting harder to reach areas with core public transport networks.”