SEAT appoints new Head of Urban Mobility to lead city-focused strategy

Lucas Casasnovas has been appointed the Head of Urban Mobility at SEAT, an area which will encompass all of the company’s projects related with new urban mobility.

Casasnovas had been SEAT’s Global Director of Product Marketing and will report to SEAT Vice-President for Sales and Marketing and CUPRA CEO, Wayne Griffiths.

As Head of Urban Mobility at SEAT, Casasnovas will spearhead the development of new urban mobility solutions that are affordable and sustainable for the environment, cities and people. SEAT is due to present urban solutions during the upcoming Smart City Expo World Congress de Barcelona.

Since August 2016, Casasnovas has been SEAT’s global Product Marketing Director, during which time he contributed to redefining the company’s product portfolio to adapt it to new trends in mobility and micromobility. Casasnovas has previously worked at Roland Berger consulting before joining the Marketing and Operations team at Volkswagen in Spain. He moved to Germany in 2010 when he became the Global Launch Director of Volkswagen AG until his 2015 appointment as Product Marketing Europe Director of the compact segment worldwide. 

SEAT’s urban mobility strategy includes its Minimo concept quadricycle car and eXS Kickscooter powered by Segway, the launch of which was spearheaded by Casasnovas.

Commenting on the appointment, Wayne Griffiths explained: “Urban mobility is changing, and our role at SEAT is to adapt our business and offer new solutions for the cities of today. Lucas Casasnovas will have the goal of consolidating projects currently in progress and boost future strategy regarding new mobility trends.”