Lime and London Cycling Campaign collaborate to promote e-bikes

Lime, the urban mobility company, is partnering with LCC to help promote the adoption of e-bikes across the capital and attract more Londoners to begin cycling.

LCC aims to improve quality of life for all ages and abilities by transforming the city into a healthier and greener place, where cycling is safe and attractive enough to be the obvious choice for everyday journeys.

LCC is a 11,500 strong membership charity who regularly run cycling projects to improve not only London congestion, but the mental and physical health of cyclists. It will work with Lime to connect them to London’s growing cycling community.

Over the next six months, Lime will, in turn, engage with LCC members and local groups across the capital to learn about their needs and priorities, as well as their views on e-bikes, dockless hire schemes and the future of micromobility in London.

Jaanaki Momaya, General Manager of Lime UK, said: “We must take action to tackle the major challenges facing London, including congestion, air pollution and physical inactivity. We believe Lime provides the perfect solution for these issues.”

LCC and Lime plan to collaboratively review the functionality of the e-bikes and their ever-growing importance in London’s congested centre. Dr Ashok Sinha, Chief Executive of LCC, said: “We are enthused by the opportunity this collaboration brings to understand the role of all types of cycling in achieving our vision of a zero carbon road network in London.”

Lime’s fleet of electric bikes offer a first- and last-mile transport solution which provide a green and convenient way for Londoners to commute to work or travel around the city. There are currently over 1,000 Lime bikes in the boroughs of Islington, Bromley, Croydon, Brent, Ealing, Sutton and Camden.