100,000,000 mobile ticket sales milestone reached by Corethree

Mobile ticketing and data insights provider Corethree has announced that it has reached a milestone of 100 million mobile tickets sold on behalf of its transport operator partners – testament to the growing popularity of mobile ticketing technologies and how m-tickets are becoming the default choice for consumers to travel and experience smart cities.

Corethree provides m-ticketing and data insights to some of the largest transport operators in the UK, including First Group, Arriva, Transport for London (TfL), Lothian and Transport for Greater Manchester (TfGM), helping them to power the future of mobility.

Corethree’s m-ticket sales have been growing at a 2000 per cent rate between 2015 and 2019, processing 50 million tickets in February 2018. The sharp acceleration in digital ticketing uptake saw Corethree selling another 50 million m-tickets in the 14 months that followed, arguably making 2018/19 the year when mobile ticketing came of age.

Ashley Murdoch, Corethree CEO, said: “I am immensely proud of what the Corethree team has achieved today. Reaching the 100 million tickets milestone at such speed is a world-first accomplishment and testament to the consumer readiness for embracing mobile-native solutions across transport, entertainment and retail. M-tickets are about so much more than faster ticket purchasing and shorter queues.

“With a talented team that keeps on growing, and thanks to our market-leading technology, Corethree is paving the way for a secure, smarter and more meaningful way to travel, experience a night-out or enjoy relevant promotions. We look forward to growing these figures in the coming months and help businesses modernise the way customers interact with their brands.”

Corethree’s successful track record lies on its award-winning data intelligence platform, Core Engine, which provides operators with invaluable industry knowledge and savvy insights as to the way passengers move and travel around the UK, enabling better business models and stronger consumer relations. Corethree mobile tickets are currently being sold both across the UK and overseas, having become an integral part of the customer business strategy for the likes of First Group and Lothian, as well as leading entertainment operator Deltic Group.

Dave Lynch, First Group CIO, stated: “This remarkable feat illustrates how mobile ticketing has become the ideal choice for our passengers. Corethree has been an invaluable technology partner for many years now, paving the development of a highly usable and engaging m-ticketing system across all our networks, which has enabled us to attract new customers and improve the travelling experience for all our passengers. We look forward to continuing our cooperation, bringing new and up-to-date customer features to the market and driving change across all our divisions.”

Meanwhile, Nigel Serafini, Commercial Director at Lothian and one of the longest standing of Corethree’s customers, added: “We have been working closely with Corethree since 2013, developing Scotland’s first mobile bus ticketing product that would transform the way our customers access our network of services. Since launch, our m-ticketing app has gone from strength to strength, further bolstered by new developments such as our industry first ‘share tickets’ feature.

“With consumer demand for mobile-first platforms showing no signs of abating, we look forward to continuing working with Corethree to create leading-edge solutions, removing friction and enhancing the customer proposition.”

TfGM’s Customer Director, Stephen Rhodes, also expressed his congratulations, stressing how mobile ticketing technology is continuing to gain traction across the region: “As is evident from the 100 millionth e-ticket sale and continued popularity of our Corethree m-ticketing-powered ‘get me there’ app, we noticed that more and more people are adopting a digital-first approach to ticketing. Customers don’t just want quicker and smarter ways to pay for their travel, they expect it, which is why it’s such an important part of what we do and why we work every day to make travel easier.”