Europe’s smartest cities to uncover sustainable MaaS implementation strategies
Ambitious emission and congestion targets have pressed Europe’s leading cities to explore innovation and actively seek alternative mobility options to private car ownership.
On 24-25 June, Amsterdam is hosting IMPACT>MOBILITY, a conference connecting Europe’s leading decision makers across cities, automakers, public transport authorities, mobility service platforms and investors to create partnerships and financial models for the new smart mobility landscape.
As part of their research, IMPACT>MOBILITY Head of Content, Luke James, spoke to the City of Amsterdam, City of Lublin and Moovit to learn how mobility service platforms and cities are working together (including regulation and data integration) to remove barriers to the successful roll-out of convenient and sustainable mobility options that consumers embrace.
Luke James said: “A fully defined ecosystem and commercial strategy between public and private parties has yet to emerge. Working closely with the City of Amsterdam, the objective of the conference is to connect the leading stakeholders to tackle mobility data and monetisation challenges head-on.
“I am hugely excited by IMPACT and our engagement with all Europe’s leading cities. They are critical in defining and shaping this new ecosystem. The conference is a platform to build the partnerships that will deliver a long-term commercial model for Mobility-as-a-Service for its stakeholders.”
The conference will host 200 senior leaders across mobility platform providers, OEMs, cities, public transport authorities, telecoms companies and investors, including a list of city representatives already including London, Barcelona, Amsterdam, Lublin, Birmingham and many others.
James continued: “As part of our strategy to ensure we have the right balance of senior stakeholders from the private and public sectors we are excited to extend 50 complimentary tickets for delegation from cities and government.
“We are very deliberate in ensuring we have all parts of the ecosystem represented and this creates a huge opportunity for mobility service providers to building sustainable long-term relationships with European cities.”