Lime invests $3 million into new safety campaign for riders
As micromobility continues to expand, Lime commits to keeping streets and sidewalks safe and accessible for the entire community.
Lime has announced the investment of over $3 million into a new campaign, ‘Respect The Ride’, that is focused on ensuring customers ride responsibly.
The Respect The Ride campaign utilises a multi-pronged approach to rider education, offering the resources necessary to make each smart mobility trip a safe and enjoyable experience.
Through the campaign, riders will be asked to commit to safe-riding practices, including abiding by local traffic laws and parking properly. The first 25,000 riders to sign the pledge will receive free Lime helmets in the mail for showing their support. Over the next six months, a total of over 250,000 free helmets will be distributed across the globe.
Lime will also be running a multi-channel local advertising campaign in conjunction with Respect The Ride. This will include digital and outdoor advertisements reminding riders to wear helmets, abide by local laws, park responsibly and stay aware of their surroundings when riding.
Launched earlier in November 2018, Lime’s on-the-ground safety ambassadors are dedicated to educating local communities about scooter safety. This includes safety fairs with responsible riding education, scooter lessons, group rides and more.
As cities and communities around the world are working to adapt to new modes of micro transit, Lime plans to host a summit focused on shared bike and scooter safety that will include key stakeholders and officials to discuss topics such as safety, transportation and policy engagement.
Lime has committed to keeping rider safety and education a top priority, including making the streets safer for all micro-mobility users. The company will also partner with policymakers around the world to better support micromobility on the roads.