Do fleet managers struggle to keep abreast of new technologies?

Posted: 11 October 2018 | | No comments yet

New research finds a knowledge gap in the industry is stopping one in three fleet managers from adopting new technologies.


Shell’s recent Future of Fleet report has revealed that 59 per cent of fleet managers are excited about the role new technologies will play in their sector. However, over a third find it hard to stay informed about new developments.

A further 42 per cent say that staying competitive in a changing industry is their biggest challenge, with the speed of new developments making it hard to predict what will come next in the transport sector.

Shell has produced the report to help those working in the industry plan their strategies.

The report is based on a survey of 750 fleet professionals across four countries and is combined with knowledge of driving trends and behaviour. It highlights how a convergence of alternative fuels, new technology and services is reshaping the sector and creating new opportunities for companies to enhance their operations, boost efficiency and keep competitive.  

“The pace of change in commercial fleets is accelerating rapidly and the industry will look radically different within the next 20 years” said Katya Atanasova, Vice President of Shell Fleet Solutions. “Alternative fuels, data analytics, automation and greater connectivity will require new business models, skills and partnerships between fleet operators, manufacturers, energy and technology providers and start-ups. For those responsible for managing fleets, there is also a need to engage drivers and the senior management in their organisations, to help test and capitalise on these new developments.”

To help fleet managers understand these changes, the report examines some of the most interesting new ideas in the industry. This includes the acceleration of alternative fuels, vehicle-less fleets, mobility services, downloadable diagnostics and maintenance, the power of data and programmatic infrastructure.

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