Cubic awarded contract from LA Metro to deliver mobile app
A mobile app in support of TAP, the largest regional smart card fare payment system in the US, will be used to innovate the ticketing system of LA Metro…
Cubic Transportation Systems (CTS) has secured a contract with the Los Angeles County Metropolitan Transportation Authority (Metro), to deliver an integrated mobile app in support of TAP, a regional contactless fare system.
TAP links 24 transit agencies across the Los Angeles region providing travellers with a range of convenience tools to enhance their daily commute.
Cubic’s portal allows secure interaction between third-party devices and TAP cards, with authentication, top-up, debiting card and account balances are all accessible from the app. This will include the ability to use TAP account balances for further services such as ride or bike sharing, parking and fare subsidy programs.
“With the TAP programme customers will be able to get the latest travel information, purchase a fare, use their mobile device as a TAP card and complete their journey using transit, bike-share or other multi-modal programmes,” said David Sutton, Executive Officer, Metro.
Additionally, Cubic will provide a merchant app for retailers who sell and load fare products on TAP cards. The app will have access to the full TAP product catalogue and allow retailers to select from available pass types and stored value amounts. As an added benefit, the connection to the new TAP account system may facilitate members to receive discounts and rewards.
“Our innovations for the TAP program will provide improved and more convenient services for our customers,” said Matt Cole, President of CTS. “We look forward to driving shared mobility initiatives across the Los Angeles region.”
More than 2 million active TAP card holders spend in excess of $320 million annually and take more than 450 million rides per year across the regional transit network.