New data published by Bird outlines significant adoption of micro-mobility in Florence, Italy

Credit: Bird

Florence, Italy – home to Michelangelo’s David, the Cattedrale di Santa Maria del Fiore and, interestingly, some of the country’s highest rates of micro-EV adoption. 

Since launching its shared scooters in the Tuscan capital in December 2020, tens of thousands of Bird riders have used Bird’s eco-friendly micro-mobility service to travel more than 250,000km throughout the city. In doing so, Bird’s estimates indicate that riders have prevented more than 20 metric tonnes of CO₂ from being emitted into the atmosphere. 

Perhaps more interesting, however, is the rate at which Florence residents are turning to micro-mobility as an integrated, regular part of their daily transportation routines. More than one in five Bird riders in Florence are highly consistent riders – those who ride using Bird’s services either daily or multiple times per week. 

If trends continue on their current course, the number of riders using Bird services 10 or more times per month will stretch into the tens of thousands by the latter half of 2022. 

To help to ensure that this takes place, and to emphasise the importance of safety as more riders in Florence adopt micro-mobility, Bird has launched some of its newest technology in the city in recent months. This includes highly advanced vehicles like its brand new Bird Three scooters, as well as in-app features – like Helmet Selfie – that promote and reward safe riding practices.

Of course, micro-mobility comes in all shapes and sizes, and Bird is committed to ensuring that riders have access to the sustainable mobility vehicles of their choice. That’s why Bird has also teamed up with ZigZag, an Italian e-moped provider, to offer riders in Florence a more robust micro-electric transportation service. 

Available ZigZag e-mopeds are clearly displayed alongside Bird scooters directly in its app, and riders can quickly access ZigZag’s user interface to start a rental within seconds. This exclusive integration in Florence kicked off what has grown into Bird’s industry-first public bikeshare integration campaign, which is part of its Smart Bikeshare Program.