Bolt expands further into Italy with launch in Cervo, Liguria
After experiencing significant success in Imperia, Bolt has further expanded into Italy by launching in Cervo, a small town along the Italian Riviera.
Bolt, the European micro-mobility operator, has announced that it has expanded its electric scooter rental service to Cervo, Liguria, after first introducing the service in Imperia in July 2021, which signalled the operator’s entrance into the Italian market.
Bolt offers electric scooters in more than 130 cities across Europe, making it the largest scooter sharing operator on the continent. Whilst affordability is often the most important factor for riders, Bolt also prioritises safety and responsible parking to ensure that its operations bring positive value to cities.
As a result, it has industry leading software and hardware. For example, the in-app safety toolkit teaches riders the local road rules and includes a feature called ‘Beginner Mode’, which limits a scooter’s acceleration and top speed so that a new rider can learn how to use an e-scooter safely.
The company will distribute 80 scooters in Cervo, with plans to increase the number of e-scooters based upon user demand. Bolt scooters come with built-in GPS trackers to provide data on pickup and dropoff locations. Every morning, Bolt will redistribute the scooters to designated spots.
In Cervo, Bolt will introduce the Bolt 4 scooter model that is safe and easy to use, as well as sustainable. The model that is being deployed in Cervo is designed and engineered by Bolt. Its light weight of 17kg means that it is easy to control, whilst the modular design allows the company’s in-house hardware team to restore any broken scooters instead of decommissioning them.
Paul Alvarez Gentles, Regional Manager at Bolt, said: “We are very excited to be expanding our presence in Italy. We firmly believe that Bolt electric scooters have a big role to play in facilitating citizens and tourists to enjoy the fantastic cities across Italy in a sustainable, safe way, especially after the success that we have been witnessing in Imperia.”
“Our mission is to decrease the world’s dependence on the private car. The benefits of this for cities and their citizens are huge – less pollution, more green spaces, cities generally being nicer places to enjoy. We’ve seen that car traffic can be an issue across Italy and, of course, cities want to present the best version of themselves as tourism increases over the coming months. We believe that our electric scooters – with their affordable pricing, innovative safety features and enjoyable riding experience – can be extremely helpful assets to cities of all sizes,” he added.
Lina Cha, Mayor of Cervo, said: “We are very pleased to have Bolt scooters also in the municipality of Cervo. We hope that San Bartolomeo and Diano Marino will join the initiative soon too, in order to connect this area to Imperia through a sustainable mobility service.”
To use the scooter service, users will need to download the Bolt app. Scooters will be distributed by Bolt across all of Cervo, in the official deployment spots provided by the city council. Upon arrival, riders can park the scooter at the designated parking spots. The scooters can be left in the parking spots marked on the map in the app.