Driving organisational and technological change in public transport
In recent years, technological change has taken hold in public transport like never before, but for some organisations, that process can be difficult. Here, based on a range of experiences as an interim manager for public transport companies, Daan Breukhoven explains how these organisations can encourage staff at every level to embrace rather than resist change.
In my experience, it seems to be part of human nature to find problems in solutions and have solutions become problems.
The need for change in the transport industry has rarely been as obvious as it is now, with disruptors to traditional business models everywhere. Take Thomas Cook, for example, a company that didn’t really innovate or adapt to the changing market it was operating in; it ended up paying for it with the livelihoods of almost its entire workforce.
Generation Z and millennials have forced organisations to change because they’re more willing to explore their options and do things for themselves. Public transport organisations wonder why there aren’t more people using public transport; it isn’t just going to happen – the industry has to remove its blinkers and innovate wherever possible to encourage people.
There is no time to lose for public transport companies. There are too many instances of passive management making investments – in corporate away days or consultants, for example – just to be seen to be doing something by their superiors, rather than considering whether they’re actually necessary.