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Transport solutions require big data for innovation and passenger satisfaction

Posted: 12 March 2018 | | No comments yet

Following Keolis’ partnership with IVADO, Arnaud Julien, Innovation and Digital Director at Keolis, discusses how the business is using big data to drive innovation and offer passengers a more tailored transport network for tomorrow.

Transport solutions require big data for innovation and passenger satisfaction

With the rise of digitalisation bringing customers round-the-clock access to information, the collection and analysis of big data is changing how we approach daily life. For transport operators, this is particularly relevant as the passenger’s expectation of a personalised service increases.

While the phrase ‘big data’ has been used since the 1990s, it is only in the past decade, through technological advances, that its full potential has been realised. The rise of an ‘always on’ culture – where consumers expect services and information to be available at all times – has made it imperative for service providers to develop a deeper understanding of their customers’ needs. As a result, the collection and analysis of data is now present across many aspects of daily life, often without customers’ knowledge, as companies seek new insights for innovation and ideas on how to provide a better customer experience.

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