Playing the persuasion game: Convincing passengers that autonomous equals safe
Intelligent Transport’s Leah Hockley considers how far away the industry is from utilising autonomous vehicles in everyday public transport and how the sector is working to reassure users that the technology does not sacrifice passenger safety.
Though autonomous vehicle (AV) technology, to many, feels like something from the future, it is far closer to being a part of everyday transport than people realise, and early trials are already well underway.
In May 2021, the findings of a study into passengers’ attitudes towards, and experiences of, self-driving cars conducted by the University of Eastern Finland and Tampere University were published, outlining that trust, safety and security are the most important factors affecting passengers’ attitudes towards autonomous cars. So, how is the public transport industry delivering on the promises of autonomous technology, and what is being done to guarantee that passengers’ lives are not being put at risk?
Issue 3 2021