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Charles Nichols

 

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Navigating the marketing challenges of multi-city Mobility‑as-a-Service platforms

Charles Nichols, Marketing Communications Manager at Solent Transport, takes the…

4 September 2023 | By

Charles Nichols, Marketing Communications Manager at Solent Transport, takes the time to consider one of the most overlooked aspects of MaaS app development: marketing and promotion. Here, he explains the importance of managing customer expectations and ensuring success through effective MaaS marketing, and highlights that the responsibility to educate users…

Mobility as a service
Mobility as a service
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In-Depth Focus: Mobility-as-a-Service

Intelligent Transport Issue 2 2023’s Mobility-as-a-Service In-Depth Focus features articles…

31 May 2023 | By

Intelligent Transport Issue 2 2023’s Mobility-as-a-Service In-Depth Focus features articles from Solent Transport and Calypso Networks Association discussing the importance of managing customer expectations and ensuring success through effective MaaS marketing and how ticketing options for Mobility-as-a-Service need to integrate fully with existing public transport offers or they risk derailing…

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Intelligent Transport Issue 2 2023

In Issue 2 2023 of Intelligent Transport, we feature exclusive…

30 May 2023 | By

In Issue 2 2023 of Intelligent Transport, we feature exclusive content from leading industry experts and thought leaders discussing: forming prosperous communities through improved transport equity; revolutionising transport and empowering operators with smart ticketing; marketing MaaS to improve awareness and increase adoption; and plenty more.