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Issue 2 2023

 

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Navigating the marketing challenges of multi-city Mobility‑as-a-Service platforms

4 September 2023 | By

Charles Nichols, Marketing Communications Manager at Solent Transport, takes the time to consider one of the most overlooked aspects of MaaS app development: marketing and promotion. Here, he explains the importance of managing customer expectations and ensuring success through effective MaaS marketing, and highlights that the responsibility to educate users…

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The state of ticketing and payment technology: Current innovations and challenges

1 September 2023 | By

Intelligent Transport Advisory Board member, Carol Schweiger, discusses the benefits and challenges of implementing new payment technologies in public transport systems, such as mobile fare payment and contactless payment readers, while highlighting the importance of ensuring that these technologies are user-friendly and accessible to all passengers, including those who may…

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Empowering the workforce with technology

2 June 2023 | By

Elliot Tabachnik, Domain Product Owner for the Operations Domain at FlixTech, provides insight into how FlixBus is leveraging technology to empower its workforce to deliver a superior customer experience in today's rapidly evolving transportation industry through a combination of AI-driven decision-making, connected communication platforms and new technological developments.

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Are shared e-scooters and shared EVs helping to create more sustainable cities?

1 June 2023 | By , , ,

Shared mobility solutions can offer towns and cities a range of benefits, particularly in the realm of improving sustainable travel behaviours, but it can be difficult for local authorities to choose which solution would best support their regions. To solve this challenge, Bax & Company’s MObility DEcisions (MODE) framework offers a robust…

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In-Depth Focus: Sustainable Transport

31 May 2023 | By

The Sustainable Transport In-Depth Focus in Intelligent Transport Issue 2 2023 features articles from Oakville Transit and Madrid City Council discussing the future of sustainable transit initiatives in Oakville and the Spanish capital’s Madrid 360 Sustainable Mobility Plan.